Mention 419' and anyone who has been an internet user long enough will unfortunately think Nigeria'. Well, it would be unfair to typecast an entire nation in bad light because of the indiscretions of a few individuals. Every country has its criminal elements. Thankfully, it is not all gloom and doom from Nigeria due to Nigerian movies.
The Nigerian movie industry has helped to bring out the ambitious though often less talked positive business drive of Nigeria. There's more to the country than '419' tricks and the struggle for oil cash at the Niger delta region of the country.
The beginning of the Nigerian movie or picture making industry can be traced back to the 1960's round about the time many African states were getting autonomy. However, the price of production and access to quality equipment proved to be major obstacles at the time. Towards the 1980s, the govt. of Nigeria compounded and implemented policy that made sure a ton more local content was on air on Nigerian TV stations versus American content and other foreign TV productions. This was a major step as it inspired local production to grow.
Many researchers of the Nigerian movie industry (or Nollywood as it is frequently known) point the turning point of the country's movie making industry to the early 90s when the film 'Living in Bondage' was released. The simplicity and availability of inexpensive film making appliances gave further momentum and before long, the industry was growing in leaps and bounds.
The quantity of films produced every year range between one thousand and two thousand. Nollywood has the additional benefit of entering into an actors' and actresses' market that's not as dear in comparison to the average cost of a top-level actor or actress in Hollywood.
The Nigerian movies have deftly centered issues that are a genuine part of everyday living in Africa. Foreign films, and particularly Yankee ones, that are popular in other bits of the world sometimes can't relate to the lifestyle of the average African. Nigerian movies identified this niche and that way, they have managed to charm audiences across a broad demographic on the continent.
The African market can sometimes prove daunting when it comes to logistics. Poor infrastructure, expensive costs of communication and widespread piracy can easily cripple even the best-planned movie distribution network. Producers of Nigerian movies have mastered how to best use the continent's system to their advantage and reap a tidy profit as a result.
The Nigerian movie industry has helped to bring out the ambitious though often less talked positive business drive of Nigeria. There's more to the country than '419' tricks and the struggle for oil cash at the Niger delta region of the country.
The beginning of the Nigerian movie or picture making industry can be traced back to the 1960's round about the time many African states were getting autonomy. However, the price of production and access to quality equipment proved to be major obstacles at the time. Towards the 1980s, the govt. of Nigeria compounded and implemented policy that made sure a ton more local content was on air on Nigerian TV stations versus American content and other foreign TV productions. This was a major step as it inspired local production to grow.
Many researchers of the Nigerian movie industry (or Nollywood as it is frequently known) point the turning point of the country's movie making industry to the early 90s when the film 'Living in Bondage' was released. The simplicity and availability of inexpensive film making appliances gave further momentum and before long, the industry was growing in leaps and bounds.
The quantity of films produced every year range between one thousand and two thousand. Nollywood has the additional benefit of entering into an actors' and actresses' market that's not as dear in comparison to the average cost of a top-level actor or actress in Hollywood.
The Nigerian movies have deftly centered issues that are a genuine part of everyday living in Africa. Foreign films, and particularly Yankee ones, that are popular in other bits of the world sometimes can't relate to the lifestyle of the average African. Nigerian movies identified this niche and that way, they have managed to charm audiences across a broad demographic on the continent.
The African market can sometimes prove daunting when it comes to logistics. Poor infrastructure, expensive costs of communication and widespread piracy can easily cripple even the best-planned movie distribution network. Producers of Nigerian movies have mastered how to best use the continent's system to their advantage and reap a tidy profit as a result.
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